This is my favorite new find that will undoubtedly support my new obsession with everything related to iPhone apps!
Check out this very well designed site which allows you to import a list of the names of iPhone apps on your computer to rate and critique. Share items on your list with others, or keep some apps private. Curate collections of apps for other users to browse, and participate in discussions related to apps. Tie your account to Twitter and Facebook so that you can post your curated lists in multiple places. Creating a social media space revolving the booming apps business is brilliant! When your friends ask you for app recommendations, just send them to your page in Appolicious. Not to be completely biased, there is also a community for Android users.
Here's a link to my first attempt at a collection: